A design drawn for the phone first
Phones account for about half of web page views worldwide, so every page is drawn for one first and widened afterwards.
Website redesign
Same business. A site that finally looks like it.
Your business has changed since the site was built, and the site still shows the old one. We rebuild it at the same address, drawn for a phone first, with your content carried over and every old link pointed at its new page.
Google’s advice when addresses change
Keep old addresses working for at least a year.
A dated site has still spent years being found, and a redesign usually changes its page addresses. Google’s guidance is to match every old address to a new one with a permanent redirect, which sends anyone opening the old address on to the new one, and to keep it generally at least a year.
It also says to expect rankings to fluctuate for a while. So we make the list of addresses first, and design second.
1 yearis generally the least Google asks an old address to keep working
301is the code that tells Google a page has moved for good
2.5sis Google’s “good” mark for a page’s main content to appear
48%of websites met all three of Google’s marks on phones in 2025
Google measures fast in three ways.
It takes them from real visits: how soon the main content shows, how quickly the page answers a tap, and how much it jumps about while loading. Its “good” marks are 2.5 seconds, 200 milliseconds and a shift score of 0.1.
The middle one replaced an older test in March 2024, so an older site was tuned for a different mark, if it was tuned at all. We test your old pages and the new ones on a phone and send you both results. The drawing is an example, not a measurement of your site.
What you’d get
A new site that keeps what the old one earned.
Your content, carried over
The words and photos you already have move across, and you decide what happens to anything out of date.
The same address
Your domain name stays yours and stays the same, and your email is left exactly as it is.
A redirect for every old page
Each old address is matched to its new page and tested before launch, so saved links and search results still land.
Speed you can check
Your main pages are tested on a phone before and after, against Google’s three marks, and you get the report.
Pages you can change yourself
Opening hours, prices, photos and news can be updated without calling us.
The part nobody sees
A new look is what everyone notices. Whether the phone still rings a month after launch depends on what sits underneath it, and that is most of the care in a redesign. See what it takes ›
- A list of every old address and what finds it
- A redirect for each one, tested before launch
- Your inquiry form, tested with a real message
- Google’s reports watched in the weeks after launch
How a project goes
- 1
Talk
A free call. You describe the problem in your own words, and we tell you honestly whether software is the answer.
- 2
Proposal
A written scope, timeline and price before any work starts.
- 3
Build
We design, code and test in phases. You see working software at the end of each one.
- 4
Launch
We put it live: app stores, hosting, domains, the lot.
- 5
Keep it running
Monthly maintenance if you want it: updates, fixes and regular reviews.
Before you ask
Will a redesign hurt my Google ranking?
It can shift for a while. Google’s own guidance says to expect temporary fluctuation when page addresses change, and that a small or medium-sized site can take a few weeks for most pages to move over. Nobody can promise a ranking, and Google’s advice is to find someone else if they do. What we do is follow Google’s published steps: keep an address where we can, redirect each one that changes to its closest match, and check the results after launch.
Do I keep my domain name and my email?
Yes. The domain stays registered to you and the new site opens at the same address. Email is a separate setting on the domain, so we leave it alone and confirm mail still arrives after launch. If your mailboxes come bundled with the company that hosts your current site, we tell you before anything is switched off.
Do I have to rewrite everything?
No. We start from the words and photos you already have and move them across. Where something is out of date or missing we point it out, and you decide. A page that has no place on the new site still gets its address redirected to the closest match.
How long does it take, and is the site down meanwhile?
The proposal gives you a timeline before you commit, and it depends mostly on how many pages there are. Your current site stays live the whole time. The new one is built at a private address, and the switch is a change to where your domain points.
Does it have to be a full rebuild?
Not always. Send us the address and we’ll tell you honestly whether it’s worth fixing or better to rebuild. When we rebuild, we use Astro, which produces simple pages that are light for a phone to download, and the code and the accounts are yours.